V-Label (called the “leaf”) has been promoted as an international institutional symbol for vegetarian and vegan societies at the first European Vegetarian Congress, held in Italy, and is used since then in the Logo of the EVU

Today’s V-label originated from the V (leaf) and was first used in Switzerland to certify products and services from Swissveg

The V-Label was presented at the EVU-Congress, held in Switzerland, to start the European cooperation